This report explores neurodiversity and the importance of recognising and tailoring to consumers with cognitive differences. It also looks at the need to create an inclusive environment for a range of cognitive talents within an organisation.
As featured in the recent Harvard Business Review (2017) Neurodiversity is consider as a Competitive Advantage. The 2018 Annual Neurodiversity and Digital Inclusion report showcase part of the research outputs as essential elements to better understand the ideas that there is one ‘normal’ or ‘healthy’ type of brain or one ‘right’ style of neurocognitive functioning is no more valid than the idea that there is one ‘normal’ or ‘right’ gender, race or culture. The report is only available to subscribers and an introductory abstract is featured in various places including the design week, and Creative Review.
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